some features of Wysker than other platforms

The Wysker App

The wysker App enables blockchain-powered mobile shopping. With wysker,

users can discover products faster while getting wys Tokens for viewing sponsored

product. Users can then exchange their tokens for discounts with product retailers.

At the same time, the App collects high-quality data that reveals a user’s

purchase intent. Consumers can trade their data directly with advertisers at their

own discretion and without giving up control or compromising their privacy. The

wysker App will be launched on Android and iOS on January 31, 2018 directly

after the wys Token presale.

Solving Mobile Shopping

The wysker App takes on one of the biggest challenges related to shopping. Offline

shopping has a rewarding discovery experience but is limited by the physical

availability of products. Online shopping, on the other hand, has the availability

but lacks the discovery experience. The bottom line, as Ben Evans of Andreessen

Horowitz, once said, is: ”the internet lets you buy, but it doesn’t let you shop [5].”

(December 2016). The solution is to mimic the way consumers actually shop offline

(walking down shop-lined streets, looking at window displays, quickly screening

inside for products and signs, and browsing through racks before finally deciding

on what to purchase) and to translate this into a mobile experience.

With the ability to view up to 20 items per second, wysker’s speed and convenience

offers an exciting new shopping experience that saves time, is more efficient,

and more fun. A human brain can process up to 30 images per second. In an instant,

a human brain can make a first decision as to whether he or she likes a set

of products. The wysker technology was created with these capabilities in mind,

allowing consumers to explore thousands of products in minutes. The product

catalogue on wysker is constantly growing and includes various categories ranging

from fashion to tech, from games to decor, and from beauty to accessories. The

possible additions to the product catalogue are endless.

High-Quality Consumer Data

The wysker App is designed to generate extremely valuable data in a matter

of minutes. It tracks every product impression to generate real-time consumer

data that reveals a user’s purchase intent. For each user, wysker creates a unique

"consumer profile" that captures attributes such as stylistic preferences, preferred

brands, price range considered, interaction rate, and spending behavior.

A user can review their consumer profile at all times. This consumer profile is

completely private to the user unless they decide to share it. Depending on the

completeness of the profile as well as the relevance for advertisers, wysker assigns

a wys Token value to the profile that represents the profile’s potential value to an

advertiser. A consumer who uses wysker actively and has completed purchases

through the app is potentially more valuable than a first-time user whose data

profile is less complete.

Organic vs. Paid Channels

The organic channel can be explored by dragging up the wysker button, which will trigger new products to appear. The wysker search and explore function features products from an unbiased organic selection. The wysker system learns from the user’s preferences to present the user with a channel that has a greater amount of relevant products. wysker pushes new products only to users that are expected to have interest. The product inventory is continuously expanding, and the matchmaking of new products to existing users is continuously customized. Retailers and advertisers have a no influence over the ranking of products in the organic channel.

Roadmap